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SEO & Local Search
Flagship
Technical SEO, content strategy, local rankings and AI-search visibility: we make your business easy for Google — and for ChatGPT, Perplexity and Gemini — to find and understand.
SEO-first marketing agency · Washington D.C. · Virginia · Maryland
Wave Plus Pro is an SEO-first marketing and advertising agency for Washington D.C., Virginia and Maryland. Most agencies sell you noise. We build the engine underneath: SEO that puts your business in front of people already searching for it — then the website, brand and ads to convert them.
For home-service businesses in Loudoun: your Google profile fixed, plus Wavi, a bilingual AI receptionist that answers when you’re on a job.
We serve clients in English · Español · Italiano · Português
Working with
Founder-led — no account managers
Core disciplines under one roof
Reply commitment
Languages: English, Español, Italiano & Português
What we believe
A business nobody can find doesn’t exist for the customer searching for it right now. A business that does get found but doesn’t answer fast enough loses that same customer to whoever shows up next. Most agencies sell you the stuff in between — a logo, a pretty site, a few posts — without fixing either problem.
We start with the engine: the technical work that decides whether you’re visible, and the direct way we work that decides whether someone actually answers once you are. Everything else we build — branding, your website, video, ads — isn’t the product. It’s what we build on top of that engine so it performs, not what replaces it.
For years, ranking on Google was enough. It isn’t anymore. When an AI-generated answer shows up above the search results, people increasingly get what they need right there and stop — before they ever reach a website, yours or anyone else’s. That shift is well documented at this point.
Ranking well in a traditional search result still matters. It just isn’t the whole job anymore. So we don’t build your visibility around one channel. We build it to show up everywhere the question actually gets asked: Google, the answers tools like ChatGPT, Perplexity and Gemini give, and the map listing people check before they call. Same engine. More doors it opens.
What we do
One partner for the whole system: visibility first, then the brand, site and campaigns that turn attention into revenue.
Wave Plus Pro — Case File / DMV
Most agencies sell you noise. We build the system that makes it unnecessary.
Flagship
Technical SEO, content strategy, local rankings and AI-search visibility: we make your business easy for Google — and for ChatGPT, Perplexity and Gemini — to find and understand.
Build
Fast websites built to be found and to turn visits into calls — not just to look good.
Identity
Identity systems: logo, palette, typography and voice that make you memorable.
Content
Short-form and brand video built for ads, social and your website.
Capture demand
Search and Performance Max campaigns that capture demand today while SEO compounds for tomorrow.
Create demand
Facebook & Instagram campaigns that build audiences and reach people who already visited your site.
Proof over promises
Brand & Full Website Build
Inso Group had no website, no brand identity, and no story told online. We built all three from zero, grounded in real photography from their construction work.
“I’m extremely pleased with the website they created for my company. One feature that really stands out is the custom remodeling estimate tool they built directly into the site. It makes it easy for customers to get an estimate and adds a much more professional and interactive experience. They listened to what I needed, paid attention to the details, and delivered a website that looks great and actually helps my business. I highly recommend their team to anyone looking for a professional, modern website with custom features.”— Harold, CEO, Inso Group
Branding · SEO Program
Full identity system — logo, palette, brand voice — plus an ongoing SEO program positioning the platform as the trusted guide to vetted laboratories.
Logo · Branding · SEO — ongoing
Local SEO
120+ reviews and zero search visibility. We rebuilt the local SEO foundation from the ground up so the phone rings from Google, not just word of mouth.
Selected work
Brand identity & web design
Glamour N Aesthetics
Identity system
PeptideMetric
Corporate site
Insogroup
Educational platform
Hubpeptide
Family business · Website + Google Business Profile
Western Union agent location
Local SEO
EZ Duct Clean
Want to know what’s holding your business back? Get my free audit
How we think
A cleaning company in Virginia came to us ready to launch online under a name they’d already picked. Before writing a line of code, we checked that name first. Another business — same name, trademarked, operating for decades — already owned it online.
If we’d built the site as planned, this client’s future customers would have ended up finding someone else’s business instead of hers, and she would have been exposed to a trademark conflict she never saw coming. So we didn’t build around a name that wasn’t hers to use. We told her to build her own identity instead: her own domain, her own Google profile, her own reviews — nothing borrowed, nothing to lose later.
Protect the business first. Sell the design second.
Why I exist
Before founding Wave Plus Pro, I spent years in television marketing and behind the scenes at Fashion Week — learning how a brand gets built when there is zero room for error and everything is measured in real time.
I brought that same discipline into digital marketing, but I rejected the standard agency model. I don’t sell you a website and walk away. I build the system behind a business — the brand, the site, the lead capture and the tools that connect them.
That includes technology I built myself — from a dosing app for peptide clients to a lead tool that finds local businesses and sends a daily report of the new leads it finds. It’s also why I built Found & Answered: for most home-service businesses, the problem isn’t more noise — it’s the call nobody picked up. Ask me about it on a free audit call.
I work in English, Spanish, Italian and Portuguese, and every project passes the same test: if I can’t tell you what it’s for and how we’ll measure it, it doesn’t ship.
No smoke, no empty promises. Just the infrastructure that gets you found, and the honesty to show you what’s working and what isn’t.
— Nidia Luna, Founder, Wave Plus Pro
How it works
You work with one person, start to finish — not an account manager, not a rotating team passed between departments. The person who answers your first message is the same one doing the SEO, the website, the brand work.
That means no handoffs, no re-explaining your business to someone new halfway through, and no messages sitting in a queue waiting for the right department. We respond quickly, and we skip the middlemen — because there aren’t any to go through.
About the Founder
Growth Marketing & AI Automation Strategist
I build digital growth systems that help businesses attract, convert, and retain customers. My work combines growth marketing, SEO, lead generation, AI-powered automation, paid advertising, web development, and data-driven strategy to create scalable customer acquisition systems.
Rather than focusing on individual marketing channels, I design integrated systems that connect marketing, technology, automation, and sales to improve business growth and measurable results.
Areas of expertise
Pricing
For contractors and local service businesses in the DMV: we fix your Google Business Profile so the right people call, and we set up Wavi, a bilingual AI receptionist, for the calls you can’t pick up (how Wavi works). Prices up front. Limits in writing.
Main offerGoogle profile included
$1,200 setupThen $300/month · 3-month minimum
Your Google Business Profile cleaned up, plus Wavi set up for your trade. He answers incoming calls in English or Spanish, says he’s an AI assistant in his first sentence and emails you a summary. The monthly fee starts only after he passes 10 test calls that you listen to. The receptionist platform is billed to you directly by the provider.
Just the profile
$399 one time
Name, service area, phone, hours, categories, services, a description written for people, your real photos and review replies you approve. Already included in Found & Answered.
Coming after validation: Client Engine. Everything in Found & Answered, plus we find local customers and reach out for you from your own email, following CAN-SPAM. We open it once it passes our end-to-end test. You can ask about it on a free audit call.
What we never promise: a number of calls, leads or jobs, or a spot on Google.
Free 30-minute audit
No pitch, no obligation. In a free 30-minute call, we look at where your business actually shows up today — and where it doesn’t — and tell you straight what’s worth fixing first. You’ll be talking with the person who’d actually do the work, not a salesperson.
Book your free 30-minute audit
Prefer to text or call? Reach me directly.
Direct line to the founder — replies within 24 hours.
